Serve as lead content writer and copywriter for sister brands Vedder Holsters and GeoGrit, overseeing the creation, optimization and maintenance of blog content, product descriptions, landing pages, email copy and other digital marketing assets.

• Secured first-page Google rankings for numerous high-intent keywords, contributing to a 250% increase in organic traffic and more than 1 million additional website visits from 2021–2025.
• Increased blog-driven revenue by 667%, growing from $20.6K to $158K (2021–2025) through content strategy and optimization.
• Write SEO-driven blog content focused on self-defense, EDC gear and outdoor lifestyle topics to drive organic traffic and audience engagement.
• Help shape long-term SEO and content strategy by identifying ranking opportunities, analyzing competitor performance and aligning content initiatives with business goals.
• Developed all written content for the launch of Vedder Holsters’ sister company, GeoGrit, creating foundational web copy and messaging to establish the business.
• Coordinate with the SEO Manager to develop content strategy, conduct keyword research, analyze performance metrics and optimize website copy for search visibility and conversions.
• Support product launches and marketing campaigns through the development of promotional copy, email marketing content, social media captions, scripts and metadata.
• Manage freelance writers and interns by assigning projects, editing submissions and maintaining brand voice consistency across published content.

Acted as the primary reporter for the Cottonwood Journal Extra, covering local government, education, crime, business and community affairs across Arizona’s Verde Valley

• Produced 8+ weekly articles for both print and digital publication.
• Managed the publication’s weekly editorial calendar, balancing breaking news coverage with long-form community reporting while consistently meeting strict deadlines.
• Published and optimized digital content through Joomla CMS and promoted articles across social media platforms to increase audience reach and engagement.
• Built and maintained relationships with local officials, business owners and first responders to support accurate, timely and comprehensive reporting.
• Worked with editors and photographers to deliver multimedia coverage across print and digital channels.

Promoted to Managing Editor after one year, supervising a team of six reporters and overseeing evening newsroom operations in a fast-paced digital news environment.

• Proofread articles for grammar, accuracy and AP style to maintain high editorial standards and quality.
• Managed daily publishing workflows, posting content through WordPress CMS and social media to maximize audience engagement.
• Directed editorial coverage by evaluating newsworthiness, assigning stories and prioritizing breaking news coverage under tight deadlines.
• Optimized headlines, article formatting and publishing practices for digital readership and SEO.
• Monitored article performance and audience engagement to inform editorial and publishing decisions.
• Mentored and coached reporters on AP style, sourcing, headline writing and deadline management.

Worked as a beat reporter for the daily digital newspaper, covering health and wellness, local government, public lands, breaking news and human interest stories.

• Wrote 10 articles weekly, consistently meeting tight daily deadlines in a fast-paced digital news environment.
• Created multimedia content, including photography and videography, to accompany each article to enhance digital storytelling and audience engagement
• Researched, developed and sourced original story ideas by building relationships with local leaders, public officials and business owners, along with monitoring public records and interacting with the community.
• Served as the weekend editor, overseeing newsroom operations and assigning stories to reporters.

Worked on the editorial staff at The Lumberjack, Northern Arizona University’s student newspaper.

• Supported newsroom operations by providing editorial guidance to a team of five student reporters.
• Edited news articles for AP style, grammar, accuracy and readability while delivering constructive feedback.
• Designed print and digital page layouts using Adobe InDesign and Joomla CMS.
• Managed weekly publishing workflows and deadlines across print and digital platforms.